These days most of us do a lot of shopping online, but while it may seem simple and easier than heading to the store, a new report reveals that it takes folks a long time to finally pull the trigger on a purchase.
A new poll finds:
- The typical online purchase involves seven steps, and three hours and five minutes.
- The seven steps include:
- Deciding on a need for something, which takes 35 minutes.
- Searching for the product you want including social media sites, which takes 33 minutes.
- Reading online reviews and going through recommendations, another 29 minutes.
- Comparing product to other similar products for price and quality, which takes 31 minutes.
- Sharing links with friends and family, 14 more minutes.
- Putting something into your online or real-life basket, another 19 minutes.
- Actually making the purchase, 24 minutes.
- When it comes to actually choosing an item, the average shopper won’t buy anything with less than 3-point-4 stars out of five.
- 10% would actually pass on an item if there were a single one-star rating, even if it had 99 other five-star ratings.
- 62% of shoppers say they would never buy an item without thoroughly researching it first.
- 14% though say they are impulse buyers, who shop first and worry about the consequences later.
- Although 30% of people say they are more likely to make an impulse buy in a real store rather than online (23%)
Source: SWNS Digital